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| Outer envelope front |
This fulfillment card carrier for the
Amtrak Guest Rewards Program arrived via standard mail on October 27. I joined the program online during the first week in July and made my first points-earning trip on July 11. It took Amtrak 3 1/2 months to welcome me to the program and mail me a card. This long
delay makes an easy
Fail for
Timing. One might claim the mail was slow, but the postmark on the outer envelope shows it was mailed in October.
A delayed welcome mailing or new customer greeting will make an initial positive perception sour.
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| Outer envelope back |
Lesson: When you have a new customer, greet that customer right away while the introduction to your product or service is fresh in your customer's memory.
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| rewards card carrier & info |
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| card carrier flap |
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